About Me

My professional experience includes work on national and local accounts ranging from Retail, CPG, QSR, Financial Services, Agriculture, B to B and much, much more. I have deep experience in all forms of marketing (offline or online).

My goals:
1) learn something new every day
2) teach something new every day
3) if someone needs help, help them

Client List
3M, FMC, FedEx, Norgren, TAMKO, Owens-Illinois, Fibrebond, Lawnboy, AIPC/Muellers, Balducci’s, Bayer Crop Protection, Bayer GPC, Blue Bunny Ice Cream, Butler Manufacturing, Build-A-Bear Workshop, Captain D’s Seafood Restaurant, CITGO Petroleum, Dollar Rent-A-Car, Discovery Zone, Fitness-for-Life, George K. Baum, Hallmark Cards, ICI/Garst Seeds, Kansas City Zoo, Komen Breast Cancer Foundation, La Petite Academy, Logan’s Steakhouse, Marion Merrill Dow, Mayflower, Missouri Lottery, Missouri State Fair, Monsanto (Saflex), Payless Shoe Source, Pizza Hut, Q-Lube, Sears Portrait Studios, Shoe Carnival, Sonic, Sprint IMAX, Sprint Publishing & Advertising, United, Vanguard Airlines, Waddell & Reed, Whitehall Jewelers, and Z-Brands

Adamson 6/07 - present
Hired specifically to provide interactive expertise and help grow the business.

Primary role is change agent, senior interactive advocate, strategist and mentor.

Responsibilities include: new business, client relationships, strategic partnerships, department hiring/firing, training and evaluations, budgets/profitability, leader of all interactive marketing services and products: emerging technology, large integration projects (CRM, ERP, SFA and PLM), websites (Large, Micro, Campaign, Intra/Extranets, WIKIs), direct response (email, postal mail and telephony), interactive media, search (paid and organic), marketing performance mgmt, MRM’s, relationship marketing, usability/ux, user generated media/content, some public relations, web analytics, on demand marketing, and research

Nicholson Kovac ($12MM Revenue), KCMO 8/05 - 5/07
VP Interactive Director

Digital Evergreen ($9MM Revenue), KCMO (Barkley $425MM Billings) 1/01- 7/05
VP Director of Account Management/Media

Valentine Radford Advertising ($180 MM Billings), KCMO 1/92 – 1/01
Associate Media Director 3/00-1/01
(Media Research Director 1/97 – 1/01)
(Interactive Supervisor 1/97 – 1/01)
Media Supervisor 1/97 to 3/00
Senior Media Planner 1/95 to 1/97
Media Planner 1/93 to 1/95
Assistant Media Planner 6/92 to 1/93
Media Buyer - Print 1/92 to 6/92

Fox-Higbee Advertising 1991

Education
Southwest Missouri State University (1986 to 1990)
Bachelor of Science in Communications – Major [Electronic Media 3.2/4.0]

Relevant Skills/Experience
Data Acquisition Programs: opt-in, online co-registration, event marketing data collection
Affiliate Marketing
Research Techniques: Surveys, Focus Groups, Website Usability Studies, Ad Effectiveness Studies
Syndicated Industry Research tools: @Plan, ComScore MediaMetrix, Nielsen NetRatings, AdRelevance, Web RF, Atlas DMT, Jupiter, Forrester, MRI, IMS, Telmar, SQAD, Sparc, Scarborough, CMR
Office Productivity Software: Microsoft Word, Excel, PowerPoint, Visio, Outlook

Notable Achievements
Account Director Blue Bunny Ice Cream -- 2005 Internet Advertising Competition (IAC) Awards - Best in Category for Food Industry Micro site/landing page in the Web Marketing
Board of Directors – KCMP (Kansas City Media Professionals) 1998 and 1999

Commitment to Learning
Hay/McGee – Management/Leadership Program 1999 - 2001
Member of Myers Leadership Panel 1997, 1998, 1999
Jupiter Advertising Online Forum - August 1999 (NYC)
Forrester Online Forum – September 1999 (NYC)
Forrester CPG Forum – September 2001 (Chicago)
Attach – May 2002 (NYC)
Gartner CRM Convention – September 2002 (Chicago)
CRM/Attach – April 2004 (NYC)
McKinsey Online Executive Panel – Fall 2004
AMA Strategic Planning Seminar - Six Sigma in Marketing - May 2005
ExactTarget Conference – Indianapolis – September 2005

Personal Achievements
Eagle Scout
USA Today Football All American Honorable Mention - 1985